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Consumers prefer the operator billing for mobile content shopping, according to analysts at Strategy Analytics. In a new report written by Paul Brown, the company asked consumers in the United States and Western Europe to assess their level of interest in mobile payment options. Surprisingly, it was at the head of billing operators, including the use of pre-registered accounts, such as iTunes or using PayPal and credit / debit cards.

The survey asked 1,000 consumers Strategy Analytics in the U.S. and 1,500 in Western Europe to determine how they prefer to pay for applications using a scale of 1 to 5 The percentages below are based on those that provide 4 or 5 on the scale of the response (4 = interested, 5 = very interested) is based.

United States, 38% of respondents said they prefer billing operator and 40% said the same thing in Western Europe. And in both regions, the payment for purchases via iTunes or PayPal are preferred by typing or by credit card or debit card.

Preferred payment methods

United States, the breakdown is as follows (remember, interest rates, participants were invited for each object, not to choose their favorites - these responses are not intended, 100% of total) :

• 38% - operator's billing
• 31% - pre-registered accounts
• 31% - PayPal
• 22% - credit card or debit card, want, where information is stored
• 22% - credit card or debit do, where to re-enter it each time

In Western Europe were the responses:

• 40% - operator's billing
• 26% - PayPal
• 18% - pre-registered accounts
• 16% - credit card or debit do, where to re-enter it each time
• 11% - credit card or debit card, want, where information is stored

Plan Type

When responses were broken down by type of plan (prepaid, postpaid service planning and family), the answers varied a bit. United States, said prepaid users to PayPal preferred, a pre-registered account or credit card, while those planning on postpaid and family still billing the operator preferred.

But in Western Europe were both prepaid and postpaid billing asking respondents operator with 44% interested or post-paid respondents and 30% of the prepaid subscriber. The second most popular option was then PayPal.

Content ownership

The report examines how consumers prefer paying for mobile content - from advertising, fees or rent, for example. Unsurprisingly, people said they prefer free content.

• United States, nearly half want to say free, ad content-based and 27% said they want to pay a single fee for the content itself.
• In Europe, 40% prefer the content-based ads, while the preference in five have a single fee to content.
• Only 10% in the U.S. and 8% in Europe, she said were interested in letting the content.

The full report is available on the website of the company.

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