Norwalk, CT, February 14, 2011 / PRNewswire-FirstCall / - When it comes to television and online advertising priceline.com (Nasdaq: PCLN) is not playing with the recipe for success. Today, Priceline announced that for the fifth year, brings its award-winning Priceline Negotiator campaign with brand new spots, which recently began airing on national radio and cable outlets. William Shatner is back in his usual role as the Priceline Negotiator and this time he'll Abdul-linked by some new associates, including fellow negotiator Naomi Pryce and NBA all-time leading scorer, Kareem Jabbar in a small role.
The campaign has been "created by Butler, Shine, Stern & Partners (BSSP), priceline.com 's-advertising agency in San Francisco. It is also the fifth consecutive season BSSP for priceline.com. No financial details of the campaign have been published. To view and download video clips, click here http://pcln.com/tv.
The new campaign takes place in the sanctuary of Priceline CIA as "Department of negotiation," where Shatner, Naomi Pryce shows and Big Deal, such as Priceline room takes its name your own price ® hotel discounts of up to 60% off the published price. "In the future especially with us back William Shatner in his 13th year as a spokesman for the celebrity Priceline, Priceline said Chief Marketing Officer Brett Keller." Over the years, William Shatner and Priceline have forged this we believe the message to a relationship the longest and most successful between a celebrity and a mark in history. "
Television fans know William Shatner's work on the series for $ # *! My father said, Raw Nerve, Boston Legal and of course Star Trek -. In the Priceline commercials, she plays the Priceline Negotiator, a clever, hard bargaining professional negotiators who will stop at nothing to make measurements for the Best Travel price and maximum savings for Priceline customers receive.
"With the construction of a cast of memorable and fun characters such as no fees, Big Deal, Naomi Pryce and Kareem Abdul-Jabbar, and all around the Priceline Negotiator, we could not develop successfully only campaign negotiators but strengthening Priceline-a-kind brand-one and of course Do Priceline-go-ti-a-tor Jingle "sting" in American pop culture, "said Mike Shine, co-creative director of BSSP. "We believe that this is one of those rare cases where a campaign issue is actually capable of continuous brand awareness of a product over a period of several years, so we chosen again and again to the negotiator built in 2011. "
About Group Companies-Line
Group companies Priceline (Nasdaq: PCLN) is a global leader in online hotel reservations with some 61 million overnight stays recorded in 2009. The group is composed of four main brands - Booking.com, priceline.com, and Agoda.com TravelJigsaw. The group provides services Priceline Travel Online in 38 languages in 100 countries in Europe, North America, Asia, Middle East and Africa.
Based in Amsterdam, is a leading international Booking.com hotel reservation service online in 92 countries in 38 languages. Booking.com offers its customers access to over 105,000 participating hotels worldwide.
In the U.S., priceline.com travelers several ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to mandatory travel may be published utilization of priceline.com famous name your own price ® service, which can deliver the best. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.
Based in Singapore Agoda.com is an Asia hotel reservation online, hotel rooms worldwide and is available in 32 languages. Based in Manchester, United Kingdom, TravelJigsaw is a multinational car rental offers reservation services in more than 4,000 sites in 80 countries. Customer service is available in 20 languages.
SOURCE Priceline.com
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